Business to Business Marketing

Business to business refers to a business transaction conducted between two companies; this is in contrast to business to consumer where the transaction happens between a company and an individual. BtoB typically occurs under the following circumstances: The company is sourcing materials for their production process The company needs to outsource some of their business’…

What is In-House Call Center?

An in-house call center handles the company’s own customer service and marketing instead of outsourcing it to a third party provider. Several businesses today have moved away from outsourced call centers and created their own contact center within the organization. There are many possible reasons behind why businesses have opted for an in-house call center…

Top 3 Tips to Reduce Customer Frustration

The success of your business strongly depends on your customers’ loyalty; if your customers are unhappy with your product or service, they fail to become advocates of your business and can cause serious damage to your business image. Reduce customer frustration by building a strong customer service; call centers can effectively increase customer retention by…