Everything You Need to Know About An Outsourcer

What Is An Outsourcer? An outsourcer provides services to businesses and commits to a contract with a company to assume responsibility either in whole or in part of performing a specific business task for a client. According to Merriam-Webster, outsourcers are specialized companies that provide goods or services to a usually larger company. Kathy Sisk…

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Powerful Tips to Become a Good Telemarketer

What is Telemarketing? This is a method of direct marketing in which a sales person solicits prospective clients to purchase products and services over the phone, face-to-face or through web conferencing appointment scheduled during a call. There are two major categories of telemarketing and these are business-to-business and business-to-consumer. It is undeniable that the BPO…

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Top 5 Benefits of Project Management

What is Project Management? It is the process and activity of planning, organizing, motivating and controlling resources, procedures and protocols to reach specific goals either in scientific or daily situations. Everyone involved in the process will reap from the benefits of a successful project management – from the manager all the way to the client.…

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Advantages of Call Center Outsourcing

Why are outsourcing operations to overseas call centers becoming a popular practice today? Despite all the controversies that surround offshore call center outsourcing, it’s showing positive signs that it will not go away. In fact, the challenges that call center outsourcing is facing these days are close to becoming issues of the past. Outsourcing is…

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Customer-Centric Call Center Fundamentals

What Is Customer-Centric? Customer-Centric is all about creating a positive call center culture and promoting excellent customer experience. Although it doesn’t mean that you have to do everything that your customers want, it requires you to fully understand your brand value and consistently deliver it. Call centers need to focus on what they value most.…

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How Call Center Agents Can Go Through the Gatekeeper

How to Effectively Pass Through the Gatekeeper For years, call center agents have tried tricky maneuvers to get through the “gatekeeper” when cold calling businesses. Some would even go as far by saying, “He’s expecting my call” or, “It’s personal” when it isn’t true. Not only have these tactics alarmed secretaries to screen more thoroughly, the majority of…

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Pros and Cons of Offshore Call Centers

Should I Outsource Near or Offshore?   For over 23 years we have been helping our clients outsource their campaigns. Many of our clients have expressed concerns whether they should outsource with near or offshore call centers due to the various reasons.   The following are the benefits to the client:   PROS Typically lower…

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Reasons Why Telemarketing Programs Fail

Kathy Sisk Enterprises Inc. has been involved in the Call Center industry for over 39 years. I have had my hands in every conceivable aspect of call center operations from A to Z. Through the years we have seen a lot call centers come and go and changes in laws and technologies. As a consultant…

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Why Telemarketing Programs Fail Part 2

Last issue we discussed the key factors why telemarketing programs fail. The following we continue with the expectations and other vital aspects when setting up and managing a campaign. Expectations: Having unrealistic expectations of the results of the campaign can not only cause the agent to become unmotivated thus experience poorer results, but it affects…

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KSE CLIENT CAMPAIGN PROCESS

Campaign Project Guides KSE will provide a Project Management Guide (PMG) for each client campaign assigned. The PMG is a document which defines the scope of the campaign and contains agent criterion, call times and demographics, program goals, procedures from the sales process, data process, and reporting process. This document is to be studied and…

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