Why Telemarketing Programs Fail Part 4

This is the final segment of a four part series of Why Telemarketing Programs Fail.   Branching “Branching” means that the agent is using a script and taking the script to other avenues to meet the same objective….the end result and that is to close the sale or make an appointment or generate a lead. …

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Why Telemarketing Programs Fail Part 3

Last issue we discussed the expectations, the list and reporting when setting up and managing telemarketing programs. This discussion is about the importance of properly assessing and preparing your agents for training before the start of your campaign.   Assessing and Training the Agents Poorly trained agents are one of the quickest ways of a…

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Why Telemarketing Programs Fail Part 2

Last issue we discussed the key factors why telemarketing programs fail. The following we continue with the expectations and other vital aspects when setting up and managing a campaign. Expectations: Having unrealistic expectations of the results of the campaign can not only cause the agent to become unmotivated thus experience poorer results, but it affects…

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What is Nearshoring?

Nearshoring refers to the transfer of IT processes and certain areas of a business to another company in a nearby country, preferably one that shares a border where the business is located. The service work that is usually sourced to third party companies may either be a business process or software development. Nearshoring is one…

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What is Inside Sales?

‘Inside sales is remote sales.’ This is according to Ken Krogue of Forbes Magazine. Some businesses may also define it as virtual professional sales that are conducted in a remote manner. The term ‘inside sales’ was first used in the year 1980 in an attempt to differentiate telemarketing from phone-based business-to-business (B2B) and business-to-consumer (B2C)…

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What is In-House Call Center?

An in-house call center handles the company’s own customer service and marketing instead of outsourcing it to a third party provider. Several businesses today have moved away from outsourced call centers and created their own contact center within the organization. There are many possible reasons behind why businesses have opted for an in-house call center…

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Useful Tips On Voice Inflection

Voice inflection is a term used to refer to the tone of voice when speaking; it includes the volume, tone, pitch and pace at which you utter your words. As a telemarketer, your most powerful tool is the way you speak. It can help keep your customers interested and engaged throughout the call or the…

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Training the Trainer

‘Teaching should be such that what is offered is perceived as a valuable gift and not as a hard duty.’ – Albert Einstein Many highly skilled individuals in their particular field or industry have a difficult time imparting their skills and knowledge to other people; not everyone possesses the ‘gift of teaching’ and not everyone…

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Top 5 Lead Generation Ideas

What is Lead Generation?   Lead generation is building consumer interest for specific products and services and luring your target market into inquiring about your business. You may use a database, software or other specialized services to obtain the information that you need. Useful leads can help you increase sales revenues, scout new clients, establish…

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