Why Telemarketing Programs Fail Part 3

Last issue we discussed the expectations, the list and reporting when setting up and managing telemarketing programs. This discussion is about the importance of properly assessing and preparing your agents for training before the start of your campaign.   Assessing and Training the Agents Poorly trained agents are one of the quickest ways of a…

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Why Telemarketing Programs Fail Part 4

This is the final segment of a four part series of Why Telemarketing Programs Fail.   Branching “Branching” means that the agent is using a script and taking the script to other avenues to meet the same objective….the end result and that is to close the sale or make an appointment or generate a lead. …

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Top 5 Lead Generation Ideas

What is Lead Generation?   Lead generation is building consumer interest for specific products and services and luring your target market into inquiring about your business. You may use a database, software or other specialized services to obtain the information that you need. Useful leads can help you increase sales revenues, scout new clients, establish…

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Pay-Per-Performance for Call Center Business

Although the call center industry is continuously growing through the years, insurmountable problems are plaguing its managers. Qualified agents are difficult to scout these days especially when cost-based competition is getting tight. Companies simply cannot pay their employees high paychecks because it is not cost-efficient; but pay-per-performance can sometimes do the trick! Some companies are…

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Advantages of Call Handling Software

Call handling software is a great investment for any contact center. In fact, it has come a long way through the years and is becoming an important part of the BPO industry.  It offers practical solutions to your call needs and adds professionalism to your existing telephone service. What is a Call Handling Software? This…

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Tips for Proper Workforce Management

Workforce management plays a crucial role in the success of a company because it involves taking steps to maximize the potential of each employee. When your employees feel uninspired to work, their productivity is affected. You have to keep them motivated so that they can be assets for your business instead of bringing it downhill.…

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Choosing the Best Outsourcing Partner

Choosing the best outsourcing partner is one of the most challenging tasks that BPO companies face today. Outsourcing your company’s services is a big risk because if your outsourcer partner makes an unwise move, your whole business can go downhill. Furthermore, if your relationship with the provider turns sour, other problems may arise such as…

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Outsourcing Roles and Responsibilities

An outsourcer is defined by Merriam Webster as a company that procures some of its goods or services from usually smaller specialized companies; a specialized company that provides goods or services to a usually larger company. An outsourcing company provides services to various businesses by assuming either whole or part of a client’s company processes.…

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